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The company will post results on first quarter ending June 1, today before the market opens. The firm is still officially called Research In Motion at least until June 9 when investors should approve the new title.

“BlackBerry’s results this Friday morning may have something for both longs and shorts as positive sell-in data offsets diminishing scale and declining services revenues,” wrote Mark Sue of RBC Capital in a report Tuesday, cited by the Wall Street Journal. Sue added that even giants like Apple and Samsung are experiencing slowing sales which makes it that much more difficult for a smaller company like Blackberry to surprise the market.

Morgan Stanley remains bullish on BlackBerry. Analyst Ehud Gelblum raised his BlackBerry 10 shipment estimate to 3.5 million units from 3 million units on Monday, though he added that sales of older version devices seem to retreat faster than predicted. “We expect [fiscal] Q1 earnings to be inconclusive regarding BlackBerry’s long-term chances,” he wrote, cited by Wall Street Journal.

A closely watched data indicator will be shipments of the company’s newest models of smartphones that use the BlackBerry 10 operating system. About 1 million BB10 devices shipped in the previous quarter — which only included the initial launch of the touch screen Z10 smartphone in a handful of markets. The recently ended period will include not only the Z10, but the Q10 which includes a physical keyboard.

BlackBerry shares retreated Thursday waiting on the report, lost 3% to $14.46 in the last minutes of trading.

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