Yahoo reveals updated advertising services, amid revenue push strategy

The Chief Executive Officer of Yahoo! Inc – Marissa Mayer – revealed that the company has updated some of its advertising services, mobile products and digital magazines for technology and food news. This is considered part of Yahoos attempt to revive its sales at the largest Web portal in the U.S.

During her first keynote speech as a Chief Executive Officer at the International Consumer Electronics Show on Tuesday, Mrs. Mayer was accompanied by a number of Yahoo employees, including global anchor Katie Couric and Nick DAloisio. Scott Burke, who is the Senior Vice President of the company also spoke onstage. Mr. Burke expressed his beliefs that the new and more unified portfolio of ad tools would make buying and managing promotions on the companys websites a lot easier for companies.

Here is what she said on the stage of the International Consumer Electronics Show: “A common theme across a lot of what youve seen today is us simplifying our business. Simplification has been a guiding force in our approach in re-imagining our products, our advertising systems and our future plans.”

Mrs. Mayer took the lead of the company in July 2012. Since then, the Chief Executive Officer has been investing her efforts in reinventing the company by renewing some of its products and adding exclusive content in order to make Yahoo Inc. more attractive to both customers and advertisers. Mayer also hopes these efforts will make the company more competitive compared to Google Inc. and Facebook Inc.

A service, which is expected to help marketers to target their audiences more accurately is included in the new advertising products of Yahoo Inc. This, on the other hand, will gave companies the opportunity to manage promotions on their websites. At the same time Emarketer Inc. came with a forecast that the companys share on the digital-ad market in the U.S. is going to decrease from 5.8% in 2013 to 5% in 2015, and at the same time both Google and Facebook are expected to jump to 42% and 9% next year respectively.

Yahoo Inc. announced that its third-quarter revenue, excluding sales passed to partner sites, fall to 1.08 billion dollars. The company expects its fourth-quarter revenue on the same basis to be between 1.18 billion dollars and 1.22 billion dollars.

The company also revealed that it invest a lot of time, money and efforts in some new initiatives in mobile and video. Yahoo! Inc. also announced that Aviate, which is a mobile startup helping people interact on wireless gadgets that run the Android operating system of Google, has been acquired by it. As Bloomberg reported, the company also said it has worked on a new service called Yahoo Smart TV, which provides personalized programming, video on demand and Web services.

According to CNN Money, the current share price of Yahoo! Inc. is 2.48$ up and its one-year return rate is 1.19% up. The 28 analysts offering 12-month price forecasts for Yahoo! Inc. have a median target of 37.00, with a high estimate of 47.00 and a low estimate of 26.00. the median estimate represents a 9.58% decrease from the last price of 40.92.