Google Inc.’s share price up, launches a special website as a response to the courts’ ruling about the “right to be forgotten”

Google Inc. launched a special service and formed an Internet committee of experts in order to provide its European customers with the opportunity to make requests for removing certain materials. This is the first step the company makes in order to comply with the court ruling related to the “right to be forgotten”.

One of the companys spokesmen made an official statement, which was cited by the Wall Street Journal: “The courts ruling requires Google to make difficult judgments about an individuals right to be forgotten and the publics right to know.”

Earlier this month, Google Inc. was ordered by a ruling of the European Court of Justice to remove links to any content that may violate its users right to privacy, if asked. Creating a special website that is to deal with such requests is the first move of the company towards the regime imposed by the court. The company hopes that it will manage to maintain the balance between information that may be a subject of public interest and any data that may be found damaging private information.

The new website, which was officially launched by the company on Friday, provides European citizens with the opportunity to list a number of web addresses, which they want to be removed from the companys search results. Every user, who wants to take advantage of this option, must provide their names and e-mail addresses plus a photo identification and must also write an explanation about how each of the listed Web addresses is related to them and why they find Googles search results “irrelevant, outdated, or otherwise inappropriate”.

As reported by Reuters, Google Inc. wrote in its new website: “In implementing this decision, we will assess each individual request and attempt to balance the privacy rights of the individual with the public’s right to know and distribute information.”

Google Inc. was 0.02% up to close at 570.56 dollars per share yesterday, marking a one-year change of +31.29%. According to the information published on CNN Money, the 42 analysts offering 12-month price forecasts for Google Inc. have a median target of 662.50, with a high estimate of 750.00 and a low estimate of 525.00. The median estimate represents a +16.11% increase from the last price of 570.56.