Apple Inc.’s share price down, unveils its priorities and new projects at the annual conference, praises programmers

The annual conference of Apple Inc. that took place in San Francisco yesterday, proves on the efforts of the companys Chief Executive Officer Mr. Tim Cook to prevent programmers from choosing some of its competitors such as Google Inc.

The research Chief at Kantar Worldwide – Mrs. Carolina Milanesi commented on the companys performance for Bloomberg, saying: “Apple is going the extra mile” to maintain developer loyalty and interest. Mrs. Milanesi also explained that Apple is to send a message to developers showing them how important they are to the company, meaning “we wouldnt be here if it werent for you”.

The companys conference in San Francisco also came to prove that Apple Inc. is to become more focused on the updates of its main software platforms instead of working on new hardware. The most of the announcements made by Apple Inc. at its annual conference yesterday were mainly technical. The technological giant also explained that it is considering to add a greater variety of health, home and fitness applications to its flagship iPhone.

The centerpiece of the companys performance at its annual conference was undoubtedly Apples new platform, which is called HealthKit and presents several new features in its iOS 8 operating system. The new features offered by the U.S. technological giant include a new programming language called Swift, but that is not all. Apple Inc. also unveiled the so-called TouchID fingerprint sensor, as well as the feature providing users with the opportunity to write applications that tap into the keyboard of their iPhone devices. The company is also entering a stiff rivalry with companies like Google Inc., Microsoft Corp. and Amazon.com Inc. by presenting its new suite of web services, called CloudKit.

Recently, the competition between Apple and Google, which is one of its major rivals, has become fiercer than ever, especially with Google Inc. trying to attract a large number of programmers and designers to create more content for its Android mobile software.

As reported by the Wall Street Journal, one of the analysts who work at Forrester Research – Mr. Frank Gillett also commented on the situation of the highly-competitive environment Apple operates in: “At the end of the day its not about the shiny new boxes, its about the experiences. If the third-party developers arent doing jaw-dropping apps, the whole thing breaks down for Apple.”

Apple Inc. was 0.69% down to close at 628.65 dollars per share yesterday, marking a one-year change of +39.48%. According to the information published on CNN Money, the 44 analysts offering 12-month price forecasts for Apple Inc. have a median target of 650.00, with a high estimate of 777.00 and a low estimate of 360.00. The median estimate represents a +3.40% increase from the last price of 628.65.