Join our community of traders FOR FREE!

  • Learn
  • Improve yourself
  • Get Rewards
Learn More

Yahoo! Inc. is to acquire the analytics company Flurry Inc. in an attempt to increase its advertising revenue generated from smartphones. According to people familiar with the companys plans, who asked not to be named because the negotiations are still not public, the price of the deal exceeds 300 million dollars.

The Vice President of advertising technology of Yahoo! Inc. – Mr. Scott Burke commented on the rumours in a Bloomberg interview: “It ties right into Yahoo and mobile first and all of the investments we’re making into mobile today. Flurry is the next logical step to extend our reach. They have a great brand.” As reported by the Financial Times, Mr. Burke also said: “Flurry’s success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers.”

None of the financial terms of the acquisition were disclosed by the companies. Still, the takeover is considered one of the biggest purchases made by Yahoo! Inc. under the lead of its current Chief Executive Officer Ms. Marissa Mayer. The companys CEO has recently shifted the companys focus to mobile, considering it a crucial part of her turnaround efforts to catch up with some of the main Yahoos rivals such as Google Inc. and Facebook Inc.

The analytics start-up Flurry is mainly analysing data from smartphone users in order to provide developers with the opportunity to get a better perspective of the preferences of their audiences. Yahoo! Inc. revealed that it intends to use the data collected by Flurry to improve its target on digital advertising when it comes to smartphone users. The company also seeks to expand its reach beyond its own platform.

According to Yahoos Vice President of advertising technology Mr. Burke, Flurry is to continue serving its customers at the time when it collaborates with some of the Yahoos services.

The news of the acquisition comes only a week after Yahoo posted its results for the second financial quarter. The company revealed that its revenue, excluding commissions paid to partners for Web traffic, declined by 3% over the second three months. It also shared that its revenue from display ads fell by about 7%.

Yahoo! Inc. was 0.15% down to close at 33.28 dollars per share yesterday, marking a one-year change of +14.32%. According to the information published on CNN Money, the 25 analysts offering 12-month price forecasts for Yahoo! Inc. have a median target of 40.00, with a high estimate of 47.00 and a low estimate of 32.00. The median estimate represents a +20.19% increase from the last price of 33.28.

TradingPedia.com is a financial media specialized in providing daily news and education covering Forex, equities and commodities. Our academies for traders cover Forex, Price Action and Social Trading.

Related News

  • Forex Market: USD/CAD daily trading outlookForex Market: USD/CAD daily trading outlook Yesterday’s trade saw USD/CAD within the range of 1.2763-1.2826. The pair closed at 1.2805, inching down 0.01% compared to Mondays close. It has been the 127th drop in the past 277 trading days and also a third consecutive one. The daily low […]
  • Fast Retailing Co. Ltd’s share price up, posts an increase in first-quarter incomeFast Retailing Co. Ltd’s share price up, posts an increase in first-quarter income The largest apparel retailer in Asia, Fast Retailing Co. Ltd, announced today that its profit soared by 64% due to increased sales of its Uniqlo casual-wear brand in Japan and overseas. In addition, returns further increased due to the weak […]
  • Forex Market: USD/CAD daily trading outlookForex Market: USD/CAD daily trading outlook Yesterday’s trade saw USD/CAD within the range of 1.3838-1.3980. The pair closed at 1.3930, rising 0.31% on a daily basis. It has been the 15th gain in the past 25 trading days and also a second consecutive one. The daily high has been the […]
  • Forex Market: GBP/USD daily trading outlookForex Market: GBP/USD daily trading outlook Friday’s trade (in GMT terms) saw GBP/USD within the range of 1.3133-1.3481. The pair closed at 1.3182, losing 1.20% compared to Thursdays close. It has been the 160th drop in the past 295 trading days and also the steepest one since July 5th, […]
  • H&M’s share price up, posts strongest quarterly profit growth in four yearsH&M’s share price up, posts strongest quarterly profit growth in four years The second-largest clothing retailer in Europe – Hennes & Mauritz AB made an official statement today, posting its biggest quarterly profit growth in a period larger than four years. The company said that its sales growth in the three […]
  • Forex Market: USD/CAD daily trading outlookForex Market: USD/CAD daily trading outlook Yesterday’s trade (in GMT terms) saw USD/CAD within the range of 1.2938-1.3083. The pair closed at 1.2976, shedding 0.51% compared to Tuesdays close. It has been the 135th drop in the past 293 trading days and also a second consecutive one. […]