Apple Inc.’s share price down, to notify users of iCloud hack attempts

Apple Inc. revealed that additional steps for keeping the security of its users accounts are being planned. The company, however, again denied that carelessness is the reason why hackers managed to intrude in some celebrities accounts and steal nude photos.

The Chief Executive Officer of the company – Mr. Tim Cook said in his first interview on the subject that the violation of the celebrities iCloud accounts happened because hackers managed to correctly answer the security questions and accessed their passwords or because the users had become victims of a phishing scam that aimed to access their log-in details. Mr. Cook explained that none of the Ids and passwords of the breached accounts leaked from Apples servers.

“When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece,” Chief Executive Officer Tim Cook said for the Wall Street Journal. “I think we have a responsibility to ratchet that up. Thats not really an engineering thing.”

Now the company shared that it plans to take some steps to warn its customers when hackers are making an attempt to obtain their log-in details and access their iCloud accounts.

The users will be signaled vie e-mail, and notifications will be sent by the company to them when someone tries to change their accounts password, restore iCloud data to a new device or when a log-in in a certain account is made for the first time from another device. Until now users were signaled when a new device was registered to a users iMessage or FaceTime account, but they were not sent a notification for restoring iCloud data.

After the hackers attack upon some celebrities iCloud accounts several days ago, the company has been trying to salvage its reputation and prove there are no security problems in its systems. The breach weighed even more so, considering it happened only a few days before Apples September event, when the company will unveil its new iPhone flagship.

Apple Inc. was 0.83% down to close at $98.12 per share yesterday, marking a one-year change of +37.73%. The company is valued at $592.44 billion. According to CNN Money, the 42 analysts offering 12-month price forecasts for Apple Inc. have a median target of $107.50, with a high estimate of $135.00 and a low estimate of $51.43. The median estimate represents a +9.56% increase from the last price of $98.12.