Facebook share price down, opens “Audience Network” to potential marketers

Facebook Inc opened its “Audience Network” to all advertisers worldwide, allowing anyone who wants to advertise on the social media to do so and making it easier for everyone who already is.

“The Audience Network brings these same powerful features to additional application-based mobile experiences, giving marketers even more scale for their Facebook campaigns” said the giant in their official web-site.

This is a big step for Facebook, as it presents a new way to increase profits and maximize the usage of their user database. Its a win-win situation for all parties, application developers, advertisers and the company itself.

Last year, Facebook took 16.5% of the worlds mobile advertising revenue, according to eMarketer. Its revenue in the second quarter of this year was 2.91$ billion, around 62% of which came from advertisement viewed on phones and tablets.

With the release of the “Audience Network” the company is looking to fortify its position of market leader in the world of advertising.

When asked about the new Facebook feature, the CEO of Omnicom Digital, one of the biggest advertising agency, Jonathan Nelson said that it solves “the pain point of sending ads to the wrong individuals because cookie data mistook their age or gender”.

This new “network” is nothing extremely innovative as it “uses the same targeting and measurement features that marketers already use when advertising on Facebook,” says the media. However, their huge and precise data is what gives them the edge over their competitors. Around 1.3 billion people visit the social site at least once a month, making it one of the top visited websites.

Facebook Inc settled 1.63% lower at $76.29 per share on Tuesday on the NASDAQ, marking a one-year change of +51.02% and valuing the company at $198.36 billion. Shares of the company were down 1.3% by 11:09 GMT on Wednesday in Frankfurt. According to the Financial Times, the 40 analysts offering 12 month price targets for Facebook Inc. have a median target of $88.50, with a high estimate of $100.00 and a low estimate of $57.54. The median estimate represents a 16.00% increase from the last price of $76.29.