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US auto sales in November may benefit from Black Friday, industry consultant Edmunds says

According to a report by industry consultant and car shopping website Edmunds on Wednesday, 1 422 212 new automobiles and trucks are expected to be sold in the United States during the current month, boosted by Black Friday deals, which would bring the Seasonally Adjusted Annual Rate (SAAR) up to 17.8 million vehicles.

Novembers forecast represents a 3.5% increase compared to sales in November 2016 and a 5.3% increase compared to October this year.

“Usually, the first two weeks of the month are slow, especially before a holiday”, Jessica Caldwell, Edmunds executive director of industry analysis was quoted as saying.

“But this year retailers are pushing the Black Friday bargains throughout the entire month of November, and its putting everyone in a buying mood. It also doesnt hurt that automakers are starting to really sweeten the deals to clear out lingering 2017s and end this year on a high note”, she added.

Sales by General Motors are projected to reach 257 081 vehicles in November up from 252 644 during the same month a year earlier and up from 252 813 in October.

At the same time, Ford is expected to sell 205 986 vehicles during the current month, which would represent a 4.9% surge from November 2016 and a 3.1% surge compared to October this year.

According to Edmunds, Honda may register the largest year-on-year increase in November sales, 12%, to a total of 137 662 vehicles.

Meanwhile, Toyota is projected to report the largest month-over-month increase in November sales, 11%, to a total of 209 095 vehicles.

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