Alphabet shares gain for a second straight session on Thursday, Google announces ad partnership with Unity

Alphabets Google announced on Thursday that it had formed a partnership with leading game development platform Unity, as the tech company seeks to further expand its presence in mobile advertising.

Alphabet shares closed higher for a second consecutive trading session on NASDAQ on Thursday. The stock went up 0.50% ($6.14) to $1,226.15, with the intraday high and the intraday low being at $1,229.88 and $1,204.79 respectively.

Shares of Alphabet Inc have risen 17.18% so far in 2018 compared with a 5.75% gain for the underlying index, S&P 500 (SPX).

In 2017, Alphabet’s stock surged 35.58%, thus, it again outperformed the S&P 500, which registered a 19.42% return.

The arrangement will make it possible for marketers using Googles mobile ad platform, AdMob, to advertise on games, which are developed on Unitys platform.

The partnership will also allow brands to reach a user base that plays Unity-powered mobile games 9 billion minutes per day, while developers will be able to generate revenue.

Mobile advertising accounts for almost 70% of total digital advertising revenue, with one out of three mobile applications actually being a game.

“At the end of the day, an advertiser cares about the performance for their advertising, and they care about brand safety, and they care about reach,” Sissie Hsiao, vice president of mobile advertising at Google, was quoted as saying by CNBC.

“From an advertisers perspective, [mobile gaming] is about those three things,” Hsiao added.

Google also said that the partnership would enable it to add iOS and Android phones to its advertising network.

According to CNN Money, the 41 analysts, offering 12-month forecasts regarding Alphabet Inc’s stock price, have a median target of $1,400.00, with a high estimate of $1,500.00 and a low estimate of $1,080.00. The median estimate represents a 14.18% upside compared to the closing price of $1,226.15 on August 2nd.

The same media also reported that 36 out of 44 surveyed investment analysts had rated Alphabet Inc’s stock as “Buy”, while 4 – as “Hold”.

Daily and Weekly Pivot Levels

With the help of the Camarilla calculation method, todays levels of importance for the Alphabet stock are presented as follows:

R1 – $1,228.45
R2 – $1,230.75
R3 (Range Resistance – Sell) – $1,233.05
R4 (Long Breakout) – $1,239.95
R5 (Breakout Target 1) – $1,248.01
R6 (Breakout Target 2) – $1,251.68

S1 – $1,223.85
S2 – $1,221.55
S3 (Range Support – Buy) – $1,219.25
S4 (Short Breakout) – $1,212.35
S5 (Breakout Target 1) – $1,204.29
S6 (Breakout Target 2) – $1,200.62

By using the traditional method of calculation, the weekly levels of importance for Alphabet Inc (GOOG) are presented as follows:

Central Pivot Point – $1,231.13
R1 – $1,281.26
R2 – $1,324.02
R3 – $1,374.15
R4 – $1,424.28

S1 – $1,188.37
S2 – $1,138.24
S3 – $1,095.48
S4 – $1,052.72