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Kroger shares registered their largest single-session drop in one year on Thursday, after the company reported a drop in revenue and lower-than-anticipated adjusted profit during the fourth quarter. Kroger also forecast full-year earnings below Wall Street estimates.

Shares of Kroger Company closed lower for a second consecutive trading session in New York on Thursday. It has also been the steepest daily loss since March 8th 2018. The stock went down 9.95% ($2.83) to $25.61, after touching an intraday low at $24.45, or a price level not seen since June 4th 2018 ($24.45).

Shares of Kroger Company have retreated 6.87% so far in 2019 compared with a 9.66% gain for the benchmark index, S&P 500 (SPX).

In 2018, Kroger’s stock went up 0.18%, thus, it outperformed the S&P 500, which registered a 6.24% loss.

Total revenue was reported to have dropped 10% year-on-year to $28.09 billion during the fiscal fourth quarter ended on February 2nd mostly because of higher gas prices which affected customers purchase intentions. In comparison, analysts on average had expected revenue of $28.38 billion.

In an interview with CNBC, Krogers Chief Executive Officer Michael Schlotman said that costs related to opening new warehouses as well as introducing an in-house delivery service weighed on profitability during the fiscal fourth quarter.

Krogers net income attributable to shareholders was reported to have shrunk to $259 million during the quarter ended on February 2nd from $854 million in the year-ago period.

Earnings per share, excluding special items, were reported at $0.48 during the fourth quarter, falling short of the median analyst estimate of $0.52 per share.

Meanwhile, the retailer said it intended to invest between $3 billion and $3.2 billion during fiscal 2019, excluding acquisitions, after it spent $3 billion during the past year.

As a result of rising costs, Kroger now expects to earn between $2.15 and $2.25 per share during fiscal year 2019. That compares with a median analyst forecast of $2.26 per share.

According to CNN Money, the 24 analysts, offering 12-month forecasts regarding Kroger Company’s stock price, have a median target of $30.00, with a high estimate of $37.00 and a low estimate of $22.00. The median estimate represents a 17.14% upside compared to the closing price of $25.61 on March 7th.

The same media also reported that 15 out of 26 surveyed investment analysts had rated Kroger Company’s stock as “Hold”, while 8 – as “Buy”. On the other hand, 3 analysts had recommended selling the stock.

Weekly Pivot Levels

By using the traditional method of calculation, the weekly levels of importance for Kroger Company (KR) are presented as follows:

Central Pivot Point – $28.48
R1 – $29.51
R2 – $31.01
R3 – $32.04
R4 – $33.08

S1 – $26.98
S2 – $25.95
S3 – $24.45
S4 – $22.96

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