Twitter shares gain for a second straight session on Wednesday, social media company reportedly experimenting with ad load

According to a report by Bloomberg, citing a spokesperson for Twitter Inc (TWTR), the social media company has been experimenting with ad load, a term reflecting how often advertisements are shown to users. This resulted in some Twitter users receiving more advertisements in their feed than usual.

Twitter shares closed higher for a second consecutive trading session in New York on Wednesday. It has also been the sharpest daily surge since April 23rd. The stock went up 2.96% ($1.11) to $38.58, after touching an intraday high at $39.31, or a price level not seen since May 7th ($40.15).

Shares of Twitter Inc have risen 34.24% so far this year, following a 19.70% surge in 2018.

“We are always running experiments with our ad experience, including with the various aspects of ad frequency and targeting,” Twitter said in a statement, cited by Bloomberg.

The experiment, however, may not affect all Twitter users, since not everyone has one and the same ad load. Some users may see a larger number of advertisements than others due to various reasons. One such reason may be linked with the way peoples use of Twitters platform is influenced by the number of ads.

Advertisements were shut off for some of the most prominent users on the network three years ago, as Twitter sought to keep them engaged. There still are users who enjoy an ad-free Twitter, Bloomberg reported.

According to CNN Money, the 32 analysts, offering 12-month forecasts regarding Twitter Inc’s stock price, have a median target of $39.50, with a high estimate of $50.00 and a low estimate of $23.00. The median estimate represents a 2.38% upside compared to the closing price of $38.58 on May 22nd.

The same media also reported that 22 out of 39 surveyed investment analysts had rated Twitter Inc’s stock as “Hold”, while 11 – as “Buy”. On the other hand, 3 analysts had recommended selling the stock.

Weekly Pivot Levels

By using the traditional method of calculation, the weekly levels of importance for Twitter Inc (TWTR) are presented as follows:

Central Pivot Point – $37.53
R1 – $38.69
R2 – $39.88
R3 – $41.04
R4 – $42.20

S1 – $36.34
S2 – $35.18
S3 – $33.99
S4 – $32.80