Join our community of traders FOR FREE!

  • Learn
  • Improve yourself
  • Get Rewards
Learn More

In a significant move to shake up the ad tech landscape, Mediaocean has announced a deal to acquire converged TV advertising company Innovid for approximately $500 million ($3.15 per share). The acquisition, which is expected to close early next year, will see Innovid merge with Flashtalking, a company acquired by Mediaocean in 2021, to create a global independent omnichannel ad-tech platform. After the announcement CTV shares increased with 85% and traded at $3.01.

The deal represents a 94% premium to Innovid’s closing price on Wednesday, and the combined organization will provide a broad array of complementary offerings, including ad delivery, creative personalization, measurement, and optimization across channels. The merger is expected to provide advertisers with increased control over data and decisions, more choice in where ad spend can go, and tools and workflows to make media investments more effective and efficient.

The acquisition is a strategic move by Mediaocean to establish a premier independent ad tech business, with a keen focus on creative and CTV. The combined company will be led by Innovid’s CEO and founder Zvika Netter, who will report to Bill Wise, co-founder and CEO of Mediaocean. Grant Parker, who currently runs Flashtalking, will become president of the combined organization.

Innovid Corp CTV share price 11.22.2024

The deal is seen as a significant milestone in the ad tech industry, as it creates an independent alternative to Google and other big tech platforms. The combined company will have a strong focus on innovation, growth, and building a future for brands, agencies, and publishers. With the acquisition, Mediaocean is poised to become a major player in the ad tech space, and the deal is expected to have a significant impact on the industry.

TradingPedia.com is a financial media specialized in providing daily news and education covering Forex, equities and commodities. Our academies for traders cover Forex, Price Action and Social Trading.

Related News

  • USD/CAD lower as US Congress debated on debtUSD/CAD lower as US Congress debated on debt US dollar lost ground against its Canadian rival on Wednesday, as Senate leaders in the United States were in a rush to end the partial government shutdown and avert a potential default.USD/CAD slipped to a session low at 1.0353 at 13:59 […]
  • Nokia offers $487 million to India’s Government for its factory transferNokia offers $487 million to India’s Government for its factory transfer Nokia Oyj is one of the largest international mobile communications companies. It operates a network of production facilities for mobile products and network infrastructure plus a network of sales and customer service, as well as research and […]
  • Tokens.com makes additional strategic investment in Metaverse GroupTokens.com makes additional strategic investment in Metaverse Group Tokens.com Corp, a publicly traded company investing in revenue-generating crypto assets related to the Metaverse, Decentralized Finance and Non-Fungible Tokens, said on Wednesday that it had completed an additional strategic investment in […]
  • Forex Market: USD/CHF daily forecastForex Market: USD/CHF daily forecast During yesterday’s trading session USD/CHF traded within the range of 0.8914-0.8940 and closed at 0.8918.At 8:51 GMT today USD/CHF was losing 0.17% for the day to trade at 0.8905. The pair touched a daily low at 0.8898 at 7:00 GMT, […]
  • EUR/JPY soars to 4-year highs on German coalition deal, Gfk Consumer indexEUR/JPY soars to 4-year highs on German coalition deal, Gfk Consumer index Euro rose to highs unseen in 4 years against the Japanese yen, on German coalition deal and improved consumer confidence in Germany, according to a survey by Gfk Consumer research group.EUR/USD reached a session high at 138.65 at 14:40 […]
  • Crude oil trading outlook: futures start the week with slight gainsCrude oil trading outlook: futures start the week with slight gains Both WTI and Brent increased on Monday, despite the United Arab Emirates announcement that OPEC would not reduce its output even if prices go as low as $40 per barrel.January US crude gained 0.59% on Monday to $58.15 per barrel by 08:00 […]