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Brian Krzanich, who is the Chief Executive Officer of Intel Corp. is expected to announce at the International Consumer Electronics Show today that the company will do everything in its strength in order to remain relevant to the customers preferences for mobile devices for computing tasks.

As Bloomberg already reported earlier today, the Intels Chief Executive Officer is going to make a keynote presentation tonight at the trade show in Las Vegas, which is expected to have more than 150,000 attendants. Mr. Krzanich will make a first public showing of some of the new companys mobile and wearable devices developed by the companys New Devices division. The latter is headed by Mike Bell, who once was the Apple Inc. Executive. A person, who is familiar with the matter but who asked not to be identified, because the presentation in question is not yet public, said that Intels CEO also emphasized on the fact that the company has started to bring new products on the market faster.

Intel Corp. currently dominates the market for semiconductors, which run traditional computers. The company is also trying to increase the number of its branches, especially at times when the customers seems to be increasingly interested in using smartphones and tablets that dont contain Intel processors. All this makes Mr. Krzanich to work on providing the company with some new opportunities such as for example wearable devices and other personal technology. The companys spokesman Robert Manetta refused to make any comments on this information.

One of the analysts working for Evercore Partners – Patrick Wang, said: “PCs are slowing so you have to offset that with something else. The biggest challenge is it takes a lot to move the needle at Intel.”

Mr. Krzanich took over Intel Corp. in May 2013 and the company is still dependent on servers and PCs. As reported by Bloomberg earlier today, more than 80% of the PC processors market and more than 95% of the server chips market are withing the hold of Intel Corp., according to IDC.

According to CNN Money, the current share price of Intel Corp. is 0.04% down, and its one-year-return rate is 0.67% down. The 38 analysts offering 12-month price forecasts for Intel Corp. have a median target of 24.00, with a high estimate of 32.00 and a low estimate of 16.00. The median estimate represents a -6.90% decrease from the last price of 25.78.

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