AT&T Inc.’s share price down, to reduce its shared data plan by 23% before the holiday season

The second-biggest wireless carrier in the U.S., AT&T Inc., made an official statement that it is to reduce its shared 15-gigabyte data plan, fixing the cost to $100 per month. This is the second price reduction in a period of two months.

AT&T is preparing for the holiday season, which usually is the time of the year when phone sales are the largest during the entire year. The company said that for a limited time it is to provide not only its new, but also already existing clients with 15-gigabytes of monthly data at the price of $100. The U.S.-based mobile-phone carrier did not specify when the offer is to expire.

The current monthly cost for 15 gigabytes is $130, regardless of the fact that the monthly fee actually covers a total of 30 gigabytes because of a special promotion, announced by the company in September. Under the terms of the separate promotion released in September, the companys 15-gigabyte plan has been doubled to 30 gigabytes at the same price. The U.S.-based company also provides customers with a 20-, 30-, 40- and 50-gigabyte plans, which have also been doubled at the same price.

The new holiday season offer comes at a time when AT&T said federal investigators might need a warrant in order to get data about the locations of cellphone users. A judges permission should be obtained before one is to gather any information concerning the users locations from a phone-carrier such as AT&T.

As reported by the Wall Street Journal, the company said: “Nothing in those [prior court] decisions contemplated, much less required, a legal regime that forces individuals to choose between maintaining their privacy and participating in the emerging social, political, and economic world facilitated by the use of today’s mobile devices or other location-based services.”

AT&T Inc. was down 0.36% to close at $35.72 per share yesterday, marking a one-year increase of 0.34%. The company is valued at $185.28 billion. The companys shares traded at €28.40 in Frankfurt as of 14:10 GMT. According to CNN Money, the 24 analysts offering 12-month price forecasts for AT&T Inc. have a median target of $35.00, with a high estimate of $41.00 and a low estimate of $25.00. The median estimate represents a -2.02% decrease from the last price of $35.72.