Join our community of traders FOR FREE!

  • Learn
  • Improve yourself
  • Get Rewards
Learn More

Yahoo! Inc. managed to strike a five-year contract with Mozilla Corp., which would make it the default search engine on the Firefox browser in the U.S. This puts an end to the unprofitable partnership with Google Inc.

The Chief Executive Officer of the company, Marissa Mayer, revealed in a statement, cited by Bloomberg: “At Yahoo, we believe deeply in search – it’s an area of investment, opportunity and growth for us. This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications and digital content.”

Ms. Mayer has recently been recently seeking more partnerships for the company in order to boost the traffic and revenues of the Web portal. However, the Chief Executive Officer, who took over Yahoo two years ago, did not manage to boost the companys major ad business. The collaboration with Firefox is considered a necessary step in order to lure a large number of new users towards Yahoos search engine.

The deal between Yahoo and Mozilla comes just before the launch of the new search engines design, which is to be presented in December.

Yahoo signed a deal with Microsoft in 2009, under the terms of which it was provided with a search technology through the Bing platform. The contract has been reported to run for 10 years, with the possibility of an early break.

The search service of Yahoo has recently been under pressure. The company announced that its revenue generated from search, excluding commissions paid to its partners, represented 39% of the companys total revenue and amounted to $450 million during the third fiscal quarter.

Yahoo! Inc. was down 2.26% to close at $50.58 per share yesterday, marking a one-year increase of 46.06%. The company is valued at $49.03 billion. According to CNN Money, the 33 analysts offering 12-month price forecasts for Yahoo! Inc. have a median target of $50.00, with a high estimate of $63.00 and a low estimate of $38.00. The median estimate represents a -1.15% decrease from the last price of $50.58.

TradingPedia.com is a financial media specialized in providing daily news and education covering Forex, equities and commodities. Our academies for traders cover Forex, Price Action and Social Trading.

Related News

  • Twitter increases IPO valuation by 25% amid boosted demandTwitter increases IPO valuation by 25% amid boosted demand Twitter reported significant increase in the price range of its IPO by as much as 25% as investors showed improved interest for the stock. The boosted demand would reflect on companys valuation which may jump to over $17 billion at its stock […]
  • British pound supported by positive UK labour market dataBritish pound supported by positive UK labour market data On Wednesday British pound remained mainly higher against the US dollar, while additional support was received by upbeat labour market data from the United Kingdom.GBP/USD hit 1.5682 during European morning trade, currently the session […]
  • WTI Extends Losses Amid China Economic SlowdownWTI Extends Losses Amid China Economic Slowdown WTI crude kept its declining pace for a fifth day, which is the longest run of declines this year, following concerning data about Chinas economy published last week. The Asian nations Advance Purchasing Managers Index hit a seven-month low […]
  • Forex Market: AUD/USD distances from four-month highs following RBA Governor’s commentsForex Market: AUD/USD distances from four-month highs following RBA Governor’s comments The Aussie touched a four-month high against the US dollar as the Reserve Bank of Australia kept interest rates unchanged, but erased earlier gains after RBA Governor Glenn Stevens commented that the currencys recent appreciation will curb the […]
  • Forex Market: NZD/USD daily forecastForex Market: NZD/USD daily forecast During yesterday’s trading session NZD/USD traded within the range of 0.8422-0.8512 and closed at 0.8484.At 9:53 GMT today NZD/USD was adding 0.31% for the day to trade at 0.8526. The pair touched a daily high at 0.8539 at 8:55 GMT, […]
  • Forex Market: USD/JPY daily trading forecastForex Market: USD/JPY daily trading forecast Friday’s trade saw USD/JPY within the range of 123.89-124.23. The pair closed at 124.08, down 0.06% on a daily basis, which has been the first loss in the past three trading days. The daily high has also been the highest level since June 24th, […]