According to a statement by McDonald’s Corporations (MCD) US unit, Morgan Flatley was appointed as Chief Marketing Officer, Farhan Siddiqi as US Digital executive, while Linda VanGosen was named as the head of US Menu. McDonald’s restaurants in the United States have endured four consecutive years of decreasing traffic. However, Steve Easterbrook, the retailers Chief Executive Officer, has pledged to turn the restaurant chain into a “modern, progressive burger company.”
McDonald’s shares closed lower on Tuesday, while marking their third loss in the past six trading sessions. The stock edged down 0.25% ($0.32) to $129.29, after touching an intraday low at $128.65, or a price level not seen since March 30th ($128.60). In the week ended on April 2nd the shares of the restaurant chain added 0.21% to their market value compared to a week ago, which marked a fourth consecutive period of gains. The stock has edged down 0.25% so far during the current month, following a 1.54% surge in March. The latter has been a fifth straight month of gains. For the entire past year, the retailer’s shares gained 3.03%.
A former marketing executive of Global Nutrition at Pepsico Inc, Morgan Flatley is expected to report to McDonald’s US President, Chris Kempczinski.
At the same time, Linda VanGosen has served as vice president at Starbucks, in charge of overall vision and strategic growth for Starbucks Evenings, while Farhan Siddiqi has been vice president of Global Digital Experience at McDonald’s.
Daily and Weekly Pivot Levels
With the help of the Camarilla calculation method, todays levels of importance for the McDonald’s stock are presented as follows:
R1 – $129.37
R2 – $129.45
R3 (Range Resistance – Sell) – $129.53
R4 (Long Breakout) – $129.77
R5 (Breakout Target 1) – $130.06
R6 (Breakout Target 2) – $130.17
S1 – $129.21
S2 – $129.13
S3 (Range Support – Buy) – $129.05
S4 (Short Breakout) – $128.81
S5 (Breakout Target 1) – $128.52
S6 (Breakout Target 2) – $128.41
By using the traditional method of calculation, the weekly levels of importance for McDonald’s Corporation (MCD) are presented as follows:
Central Pivot Point – $129.47
R1 – $130.33
R2 – $131.06
R3 – $131.92
R4 – $132.79
S1 – $128.74
S2 – $127.88
S3 – $127.15
S4 – $126.43
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