Macy’s shares gain the most in 2 1/2 weeks on Monday, Evercore ISI double-upgrades the stock to “Long” as “retailpocalypse” is over

According to Evercore ISI, it is time market players bought shares of Macy’s Inc (M), as traditional retailers and brands have finally made necessary innovations in order to remain competitive in the digital era.

Macy’s shares closed higher for a second consecutive trading session on Monday. It has also been the sharpest daily surge since May 16th. The stock went up 4.33% ($1.54) to $37.10, after touching an intraday high at $37.16, or a price level not seen since December 27th 2016 ($37.23).

Shares of Macy’s Inc have surged 47.28% so far in 2018 compared with a 2.74% gain for the underlying index, S&P 500 (SPX).

In 2017, Macy’s stock retreated 29.66%, thus, it underperformed the S&P 500, which registered a 19.42% return.

The firm double-upgraded its rating on Macys stock to “Long” from “Short”, as it noted that investor concerns about a “retailpocalypse”, stemming from Amazons expansion, were overblown.

“Macys and others will have equal opportunity in the coming years to compete for the attention of discretionary consumers given a core set of competitive advantages that are not going away”, Evercore analyst Omar Saad wrote in a client note.

“Macys has been implementing processes to improve inventory flow and management. These efforts are just starting to pay off, with inventory continuing to decline over the past year while retail gross margins held relatively steady and finally inflected to positive in the first quarter of 2018”, Saad added.

The analyst also revised up his full-year 2018 earnings forecast to $3.15 per share from $2.95 per share previously. Additionally, Evercores Saad raised his earnings estimate for full-year 2019 to $3.40 per share from $3.10 per share.

According to CNN Money, the 17 analysts, offering 12-month forecasts regarding Macy’s Inc’s stock price, have a median target of $35.00, with a high estimate of $43.00 and a low estimate of $25.00. The median estimate is a 5.66% decrease compared to the closing price of $37.10 on June 4th.

The same media also reported that 10 out of 20 surveyed investment analysts had rated Macy’s Inc’s stock as “Hold”, while 4 – as “Buy”. On the other hand, 3 analysts had recommended selling the stock.

Daily and Weekly Pivot Levels

With the help of the Camarilla calculation method, todays levels of importance for the Macy’s stock are presented as follows:

R1 – $37.24
R2 – $37.38
R3 (Range Resistance – Sell) – $37.52
R4 (Long Breakout) – $37.93
R5 (Breakout Target 1) – $38.42
R6 (Breakout Target 2) – $38.67

S1 – $36.96
S2 – $36.82
S3 (Range Support – Buy) – $36.68
S4 (Short Breakout) – $36.27
S5 (Breakout Target 1) – $35.78
S6 (Breakout Target 2) – $35.53

By using the traditional method of calculation, the weekly levels of importance for Macy’s Inc (M) are presented as follows:

Central Pivot Point – $35.13
R1 – $36.43
R2 – $37.30
R3 – $38.60
R4 – $39.90

S1 – $34.26
S2 – $32.96
S3 – $32.09
S4 – $31.22